This site can help you create a sitemap, relatively easily, and in a variety of formats. Of course if you are going to have a state of the art web site, then go for the XML site map.
of course Google has a whole set of webmaster tools available to help you improve your site. Of course everyone is looking to have a great website that ranks high for their keywords, and so help yourself out and visit.
That all being said, the only thing that's for sure is that SEO is in a constant state of flux.
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